Launch Thread (X/Twitter):
🚀 eToro is now a platform.
Introducing eToro Builders — APIs, SDKs, and a $50K fund for developers building on the world's largest social trading network.
30M+ users. 100+ countries. NASDAQ listed.
Your API key is free. Ship it → developers.etoro.com
🧵 Thread:
1/ For 16 years, eToro has been the social trading platform.
Today, we're opening the gates. Developers can now build directly on eToro's infrastructure.
2/ What can you build?
🤖 Trading bots
📊 Portfolio analytics
🔗 Copy trading tools
💬 Social trading apps
📱 Mobile fintech apps
All powered by production-grade APIs.
3/ Why build on eToro vs alternatives?
• Instant distribution to 30M+ users
• Social trading data (unique to eToro)
• NASDAQ-listed infrastructure
• Not a startup that might disappear
4/ $50K Builders Fund.
Every month, we award the best builder apps. Cash prizes, mentorship, and promotion to our 30M user base.
5/ Get your API key in 30 seconds. No sales calls. No approval queues.
Start building → developers.etoro.com
#eToro #Fintech #DeveloperTools #API
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Your capital is at risk.
LinkedIn Post:
For 16 years, eToro has been the social trading platform — 30M users in 100+ countries.
Today, we're becoming something more: infrastructure.
Introducing eToro Builders — a developer platform that gives engineers, fintech startups, and indie builders direct access to the world's largest social trading network.
What this means:
→ Production-grade APIs (trading, portfolio, social data)
→ SDKs for Python, JavaScript, and Go
→ Sandbox environment with real data structures
→ A $50K monthly Builders Fund for the best apps
The thesis is simple: the best financial tools will be built by thousands of independent developers, not just one company. We're providing the platform, the users, and the capital.
If you're building in fintech — or want to start — your API key is free:
developers.etoro.com
#Fintech #DeveloperTools #eToro #OpenFinance
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eToro is a multi-asset investment platform. Your capital is at risk.
Reddit Post (r/fintech, r/algotrading):Title: eToro just opened their API to developers — free tier, social trading data, 30M user distribution
Hey r/fintech,
eToro launched "eToro Builders" — basically opening up their platform for developers. I've been playing with the API and wanted to share what's interesting:
What you get:
- REST API with portfolio, trading, and social endpoints
- WebSocket feeds for real-time data
- Copy trading API (this is unique — no other platform has this)
- Social sentiment data from 30M users
- Sandbox with real data structure
Why it's interesting:
- Free tier with generous limits
- You're building for 30M+ existing users, not starting from zero
- It's NASDAQ-listed so not going anywhere
- $50K monthly fund if you build something good
What you can build:
- Trading bots with social sentiment signals
- Portfolio trackers that aggregate across platforms
- Copy trading analyzers
- Social trading apps
API docs: developers.etoro.com
Discord: [link]
Anyone else been building with financial APIs? Curious how this compares to Alpaca, IBKR API, etc.
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Disclaimer: Your capital is at risk when investing.
Discord Welcome Message:
🎉 Welcome to eToro Builders!
You've just joined 500+ developers building the future of finance on the world's largest social trading platform.
Quick Start:
1️⃣ Grab your API key → developers.etoro.com
2️⃣ Check #getting-started for your first API call
3️⃣ Browse #showcase for inspiration
4️⃣ Ask questions in #help — the community is incredibly helpful
Channels:
#announcements — Official updates
#getting-started — Tutorials and quick starts
#showcase — Share what you've built
#trading-bots — Algo trading discussion
#help — Ask anything
#builders-fund — Monthly $50K awards
Rules:
✅ Share code, ask questions, help others
✅ Show off your projects (we love demos!)
❌ No financial advice
❌ No spam or self-promotion outside #showcase
Let's build! 🚀
Product Hunt Launch:Tagline: Build fintech apps for 30M users — free API, SDKs, and a $50K fund
Description:
eToro Builders is a developer platform that opens the world's largest social trading network (30M+ users, NASDAQ listed) to third-party developers.
What makes it special:
🔌 Production APIs — Trading, portfolio, social data, copy trading
🌍 Instant distribution — Your app ships to 30M users in 100+ countries
💰 $50K Builders Fund — Monthly awards for the best developer apps
🏦 Regulated infrastructure — Build on NASDAQ-listed rails, skip the licensing
🤝 Community — 500+ developers, Discord, office hours, hackathons
Who it's for:
- Fintech developers tired of expensive, gated APIs
- Indie hackers who want distribution without marketing budgets
- Startup founders who need regulated trading infrastructure
- Quant traders who want social sentiment data
Free API key in 30 seconds. No sales calls.
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eToro is a multi-asset investment platform. Your capital is at risk.
Campaign Plan Overview
"Build on eToro" — 6-wave marketing campaign across 12 weeks.
6
Campaign Waves
12
Weeks Duration
$40K
Monthly Paid Budget
$50K
Builders Fund
Wave Structure
Wave 1–2
Foundation & Positioning — Landing page, emails, social launch
Wave 3–4
Community & Growth — Discord activation, content marketing, paid ads
Wave 5–6
Scale & Builders Fund — Hackathons, awards, enterprise outreach